ASK FU

The header of the site, with ASK FU at the top in large orange type, with the menu items Ask!, Archives, and Who is Fu? below that, and part of a photo accompanying a post below that

Kim had an advice column on another site but wanted to up the frequency of the posts, so she needed a new site built and brand created for it. She asked that the site be very minimalistic. She also wanted a toy robot as a separator between questions in a post. I gave the site a very light scheme, with a punchy, toy-ish orange-red colour as the main brand colour.

Besides the toy robot, the only imagery on the site is the photography that accompanies each post, all of which is taken from Laura’s gorgeous Flickr account. Kim does a fantastic job of matching imagery to post content.

See this site archived. Unfortunately the design is all gone, but the wonderful advice is still there.