Fay from WorkForce Software reached out to me for an explainer video for her department’s latest product: a hub for their customers to get answers and connect with one another.
Fay had a good idea of what she wanted and brought some animation inspiration to work from. I put together a storyboard based on an initial script.
After that I explored a few different styles, from cutesy 3D UI to an animation style similar to their in-house illustration library.
The UI for their hub wasn’t complete, so I built the UI from scratch based on some concepts they’d previously outsourced and the elements described in the script.
Ultimately we ended up going with animated UI paired with stock video, to match their existing marketing style. I was disappointed we didn’t get to explore a more playful look, but still quite happy with the result.