Friskey's Fritty Mobile

Friskey's Fritty-Mobile full lockup

Full Lockup

(“Fritty” is a portmanteau of “fun” and “pretty”)

Andrea Brown, a Toronto beauty and SFX makeup artist, needed a logo for her mobile makeup business. Andrea was looking for pin-up style image to match her rockabilly look.

Friskey's Fritty-Mobile wordmark
An illustration of Friskey holding a compact and makeup brush forming the icon of the logo
A set of sketches exploring possibilies for the Friskey's logo

The Wordmark

The wordmark, with a custom script for ‘Friskey’s’, with a matching swoop, and Gill Sans Bold Italic for ‘Fritty-Mobile’.

The Illustration

Sketches

I got the illustration down pretty quickly. The wordmark took a few more iterations.

Andrea wanted to place her new logo not only on the typical business fare, but on the spare tire cover of her classic Shasta Airflyte, the Fritty Mobile itself, her mobile makeup trailer. Badass!