Background photo by Rosa Rafael

Áine Makeup

The Aine Makeup logo with a feather as the accent on the A, with a gradient accent on the A's crossbar and the feather's quill

After seeing the Baron’s Nest logo I did for Shane, his partner Áine wanted branding for her makeup artistry business. She sent over some inspiration and sketches of what she was picturing. I took that and ran with it.

Various takes on the Aine Makeup logo
A sketchbook page of sketches of the Aine Makeup logo
A collage of a marble texture, sheets of rose gold foil, and two sketches of the Aine makeup logo

Development

A few of the iterations on the idea.

Sketches

My initial sketches

Inspo

Áine’s initial texture inspiration and sketches

The logo is comprised of a hand drawn “Áine” with a feather for the accent, all manually vector traced and optimized, with “makeup” in the font Abudget. The primary version of the logo has rose gold gradient details for the quill of the feather and under the A’s crossbar.

Once she was happy with the logo I put together some branding guidelines to make it easier to use the logos without diminishing the brand.

A page from the brand guidelines showing the secondary logos and detailing their use
A page from the brand guidelines showing the display rules, laying out the clear space and minimum sizes for the logos
A page from the brand guidelines listing the colours and giving examples of display treatments for the logos

Secondary Logos

Display Rules

Colours & Treatments

The key brand colours were named after matching MAC shades.